MIES - FIBA offers an insight into EuroBasket 2015 presented by Beko as an example of an outstanding and successful partnership in the 2015 edition of the report Sponsorship Works.

The highly-influential report, published and distributed by Sports Sponsorship Insider - SportBusiness's sports sponsorship industry newsletter - on 18 March, features 18 case studies of best practice sports sponsorships from around the world.

FIBA is among a number of privileged sporting organisations that was invited to share its experiences in the latest edition of the report, which provides a snapshot of the most interesting sponsorship success stories around the globe and the very latest insight into best practice in sponsorship activation in sports.

Together with the Beko marketing team, FIBA presented an overview which described the components, insights and achievements of a 360 degree campaign executed in the most important basketball event in Europe. The case illustrates different stages of the sponsorship lifecycle such as planning, activation and evaluation.

"Beko is extremely happy and proud of its partnership with FIBA," said George Mead, Beko International Brand Manager. "Our journey together so far has been great, helping to boost the global awareness of Beko. This is evident in the outstanding results achieved in campaigns that saw our brand associated with some of the biggest basketball tournaments in the world.

"EuroBasket 2015 was a highlight for Beko as well as experience which fans, players and everyone else involved will never forget."

 EuroBasket 2015

"We want to thank Beko for the trust and passion they have shown for basketball and FIBA events alike," said Frank Leenders, Director of FIBA Media and Marketing Services (FMMS). "The incredible success of the partnership between Beko and FIBA is down to the shared values between both organisations.

"EuroBasket 2015 was the first edition of Europe's biggest basketball competition staged across four countries. As such, it provided the perfect platform from which to increase the awareness of a rising international brand such as theirs.

"Beko's activation activities brought an added value and dimension to EuroBasket 2015 as well as positively impacting the experience of fans."

The case studies featured in the Sponsorship Works report come from Europe, North and South America, Africa, Asia and Australia and cover multiple sports including basketball, cricket, football, formula one, Gaelic sports, rugby union, sailing, tennis, US college sports and yoga.

FIBA